The worth of words
Let's elevate your brand
Your brand deserves a strong voice that drives engagement and loyalty and words have the most value—with the power to create vivid pictures and evoke strong memories or feelings. In the business world, combining the creative with technical is a niche space where I excel. My ability to make the murky, clear and the bland, vibrant drives leads and business growth.
As a skilled writer and copy editor, I craft engaging content for both short- and long-form formats including web pages, email campaigns, ads, blogs and more. With expertise in interviewing and SEO optimization, your message will resonate not only with your audience, but also rank well in search engines, driving traffic engagement.
My resume
Professional info
Over my career, I’ve amassed experience across all aspects of IT including public relations, pricing, credit, and system analysis with writing as a theme throughout. Coworkers and managers know they can rely on me; I’ve never met a deadline I couldn’t meet, am able to manage multiple projects at once and thrive in fast-paced environments. If you are looking for a proven writer with a “can-do” attitude, a love of words and technology, and an ability to help others understand complex instructions or concepts, I am the writer you need.
Work experience
2010-12/31/2025
Senior writer, marketing
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Support the ibm.com agile web team. Craft, edit, and maintain copy for all assigned web pages and author content including articles, case studies, references, blog posts, infographics, slides, social media, and more.
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Edit all content for the technical content team including tutorials and educational articles.
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Generate high-quality leads by pursuing product stories and collaborating with cross-functional teams for interviews and approvals resulting in a 72% increase in sales-qualified leads.
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Streamline content publication by collaborating with the UX, design, and development teams—reducing time to polished and published content by half.
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Optimize SEO rankings by incorporating keywords and ensuring proper intent on all industry web pages by using the Clearscope tool resulting in 60% of pages ranking on page 1 and 2 of Google.
2008-2010
Market data strategist
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Created and maintained WebSphere/AIM campaign data strategy.
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Maximized audience usage by identifying and eliminating data overlaps by using SQL queries, reducing contact fatigue, and saving USD 250,000 in annual budget.
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Collaborated on the project to shift to an opt-out position resulting in over 1.3 million new email permissible contacts, saving the company over USD 1 million.
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3Q 2009 Bronze Medal Demand Programs Best Practice Award Winner
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2009 Marketing Best Practice of the Year Award
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Writing samples
Long-form writing samples
Web copy
Customer experience is at the core of all web pages. The goal is relevant, compelling copy that helps move users along their journey of discovery. Here are examples of industry, interactive and the ibm.com home page where copy is updated each week.
